Drunken Sheep craft beer brand

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Drunken Sheep craft beer logo and label design

The Drunken Sheep is a fictional beer brand what I invented as part of a school assignment. The task was to design a brand name, the associated logo and the labels of 3 types of flavored beer.
I based the design of each label on the flavor. In my design I envisioned a playful, funny, drawing look that stands out from the rest of the beer product.

The logo itself is clownish and funny with a picture of a little lamb who drunk from beer. The illustrations on the label show figures suggestive of each flavor, such as cherry, beehive, or lavender. The graphics appear in a vivid, eye-catching background that suggests flavoring itself.

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